Riot Games Lifts Ban on Betting Sponsors for VALORANT and LoL Esports Teams

Riot Games Lifts Ban on Betting Sponsors for VALORANT and LoL Esports Teams

By Marcus Chen

January 20, 2025 at 03:17 PM

VALORANT and League of Legends esports teams can now partner with betting and gambling sponsors, according to Riot Games' updated guidelines. This marks a significant shift in their sponsorship policies.

While teams can display betting logos on jerseys and digital assets, strict regulations exist to protect competitive integrity and underage viewers. Betting operators must be legally licensed in their respective regions and maintain ethical business practices.

Key Restrictions:

  • No betting-related content during broadcasts
  • Gambling sponsors cannot be displayed on team uniforms during official matches
  • Partnerships must comply with local gambling laws
  • Teams must verify sponsor legitimacy and licensing
  • Betting activities cannot directly involve Riot's games

This policy change aligns Riot Games with other major esports organizations that already allow regulated gambling partnerships. The decision aims to create new revenue opportunities for esports teams while maintaining strict oversight of sponsorship activities.

Teams must submit all betting-related sponsorships for Riot's approval before implementation. The company emphasizes its commitment to responsible gaming and protecting the competitive integrity of its esports ecosystem.

This update affects professional teams across all Riot-sanctioned leagues globally, though regional variations may apply based on local gambling regulations.

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