Marvel Rivals has reignited the infamous "C9" meme from Overwatch, much to the dismay of former pro player Lucas "Mendo" Håkansson, who played a role in its creation.

The term "C9" originated during Overwatch Apex Season 2, when Cloud9's team, including Håkansson, lost multiple rounds by failing to capture objectives despite winning team fights. Most notably, Håkansson's decision to pursue kills with Soldier: 76's ultimate ability instead of contesting the point became a defining moment in competitive gaming history.

"Let me move on please," Håkansson recently posted on X (formerly Twitter), as Marvel Rivals' growing popularity has introduced a new generation of players to the meme.

The phenomenon continues in Marvel Rivals, particularly due to its payload mechanics where objectives keep moving based on the last team's touch. This gameplay feature makes C9 moments more frequent, as players often become preoccupied with combat while neglecting objectives.

While the exact definition of a C9 remains debated in gaming communities, its essence persists: the embarrassing moment when teams lose by failing to contest objectives despite having the advantage. As long as objective-based gameplay exists, the C9 meme will likely continue to be a reminder of gaming's most memorable mistakes.

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